Our Story

The Beginning

Lennox Label was started in 2021 by Joshua Seage an avid t-shirt enthusiasts, who hates shopping, but loves new tees. Josh loves to surf, skate, adventure and celebrate with his mates.

But what led him to start Lennox Label was the drive to do more of what he loves, and less of what he doesn't. He looked for areas in life where he could save time and improve quality.

Like many, Josh and his mates have struggled to find a t-shirt that works for them, and when they did, they certainly didn't want to waste time or money going to the shops or paying through the roof for shipping. It is time and money they would rather spend on the good things in life.

Josh spent months searching for a high quality Australian owned plain t-shirt subscription that could deliver the boys great t-shirts with the right fit and without all the effort. Once he realised that the dream didn't exist. He created It.

Australia's first and only premium plain t-shirt subscription was born and it aims to bring the simple and relaxed lifestyle we live in Lennox Head, to t-shirt lovers across Australia.

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Our Values

PREMIUM - Provide an affordable, luxury product with premium service. Lennox Label only uses high quality manufacturers which provide the most premium, sustainable and ethically produced cotton and processes.

SUSTAINABLE - Looking after our planet through sustainable packaging and materials. It’s our small way of reducing our carbon footprint and doing our part to keep plastics out of our seas and land fill.

ETHICAL - We only work with manufacturers that support the Living Wage Initiative. Ensuring workers are paid appropriately to support a good healthy lifestyle. Everyone has a right to live the Lennox lifestyle and we strive to make that happen for everyone working along our supply chain.

Our T-shirts

Our T-shirts bring together the finest cotton and professional tailoring to create the perfect fit and feel. We believe in premium quality, care, and creating t-shirts that everyone can enjoy. Fashionable, trendy, and inspired looks, each t-shirt represents what we love about the Lennox lifestyle and we hope they'll be loved by you too.

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