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Modern Essential Pack

Modern Essential Pack

Tailored to minimise the appearance of a beer belly and accentuate the upper body, creating a more toned look.

Regular price $99.99 AUD
Regular price $120.00 AUD Sale price $99.99 AUD
Sale Sold out
Tax included. Shipping calculated at checkout.



  • Premium fitted crew neck t-shirt
  • 100% combed ringspun cotton
  • 180GSM Medium Weight
  • Preshrunk to minimise shrinkage
  • Long lasting side seams & double needle hems.
  • Mid-fly length


  • This is a Modern/athletic cut.
  • Model is wearing size M.


All of our products carry a risk-free 30-day return and exchange policy, with the exception of items marked as Final Sale. Returns are free and easy, just get a pre-paid return shipping label.

Some restrictions apply. See our Return & Exchange Policy for more details.


 Size Width  Length
Small 47 71
Medium 52 75
Large 56.5 78.5
X-Large 61 82


Lennox Label Club benefits 

  • Free Shipping
  • 15% Off Store-Wide
  • Rewards and Referral Codes
  • Complete Subscription Control
  • Occasional Free Gifts
  • Access to New Colours First
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You Found Your New Favourite Tee!

Our ultra-soft, cotton masterpiece is like a secret weapon for the everyday bloke. It’s the wingman of t-shirts – knows not to show off the beer belly and keeps everything else looking great. We got the length right, throw your arms up in victory (or to grab another beer) – no gut spills here, mate! Tailored to make you look a tad more like a rockstar and a bit less like a couch potato. And talk about endurance – wash it, abuse it, and it still comes out looking like it's fresh off the rack. It’s the Swiss Army Knife in your closet arsenal: pairs with anything, ready for everything. Not just a tee – it's your ticket to a better life.

How Do We Stack up Against Australia's Best?

Pretty damn good we think!

Everyone wears and loves plain t-shirts and that is why we wanted to do something different with our's.

We took everything we love about the biggest clothing brands in Australia and made it better, cheaper and more convenient.

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Premium T-shirts Delivered Monthly.

  • Free Shipping

  • 15% Off Store Wide

  • Referral Codes & Rewards

  • Subscription Manager Account

  • Free Gifts

  • Receive New Colours First

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How It Works

Billed Monthly. Cancel free Anytime.

  • Subscribe

    Select your style, colour and size of t-shirt and checkout as a subscription.

  • Delivered

    Shipped free and straight to your door around the same time every month.

  • Subscription Manager

    Change t-shirt colour, size & style or cancel, pause or skip order in your account.

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Customer Reviews

Based on 38 reviews
Adam Gillies
Great fit and awesome service

I love the v-neck modern fit. Seems to be tight in the right places. It’s a quality fabric and the colours provide good choice. I have recommended to my friends, after they complimented my T

Bill Van de Beek

Hassle free way of stocking up on good Tees. Great fit and nice range of colours. Good work guys

Phill Rooke
Lennox Label Club

I’ve been apart of the Lennox Label Club since 2022 and must say it’s the best decision I’ve ever made. Paying a monthly subscription just takes the hassle out of buying shirts%2C every month a new shirt arrives based on a random colour selection which is great. Certainly recommend their shirts as the fit and quantity is excellent.

Becki Thiss
Love the classic Tee

My husband loves the classic colour tees - they fit him perfectly

brian sweeney